pop-ups

ALSERKAL AVENUE

SS25 "I AM RAW"

For three months, we quietly inhabited the raw, industrial canvas of Al Quoz 1. A temporary haven dedicated to I AM, designed for those who value subtle distinction and thoughtful detail.

Though our doors at 17th Street have closed, the memories created there remain. Thank you to everyone who stepped inside and made the space their own.

Until next time.

GATE AVENUE

SS25 "I AM RAW"

The opening of I AM at Gate Avenue marked a new chapter for the brand, taking its vision from digital space into a physical destination. Located within one of Dubai’s most contemporary retail environments, the store brings I AM’s understated aesthetic and evolving collections to life through a considered, immersive space.

New chapter in Riyadh / Blue

Our first appearance in Saudi Arabia marked an important milestone for I AM. Through our pop-up experience in Riyadh with Blue, we had the opportunity to connect with a new community, introducing the brand’s vision, identity, and contemporary approach to fashion. This moment represented the beginning of a deeper relationship with the region, where creativity, culture, and individuality come together.

Sole DXB

Sole DXB brought I AM into one of the region's most anticipated cultural gatherings. Through a styled installation, the space translated the label's understated aesthetic for a new audience, connecting I AM with the energy of Dubai's most engaged streetwear and design community.