SS26 "I AM RAW”
I AM RAW is the first expression of the brand’s evolving identity, where minimalism meets deconstruction through oversized silhouettes, raw finishes, and architectural tailoring. Designed to transcend seasons and trends, the collection reflects a timeless approach to contemporary dressing, celebrating individuality, movement, and understated confidence.
SS26 "I AM IN ST. TROPEZ"
Captured in Saint-Tropez, the Summer 26 campaign reflects a lighter expression of I AM, effortless silhouettes, natural movement, and understated summer dressing. Set against the textures and light of the South of France, the collection brings the I AM identity into a relaxed Mediterranean landscape.
SS25 "I AM Versatile Capsule"
Captured during the early stages of the brand, this studio shoot reflects the foundation of I AM’s visual language. At the time, the founder was also behind the camera, personally shaping and capturing the imagery as the brand’s identity began to take form. Through minimal compositions, natural light, and carefully selected pieces, the images explore the essence that has remained constant throughout I AM’s evolution: simplicity, versatility, and intentional design.
I AM / BECOMING
Captured by Matia Holm, this editorial campaign showcases the sharp architecture and refined utility of the I AM collection.
Set within the brand’s active atelier, the imagery focuses on precise tailoring, clean structural lines, and purposeful design. Worn by the founder, each sleek piece embodies a modern approach to power dressing, where individuality meets quiet confidence. A focused look at structural sophistication and the continuous evolution of I AM.
I AM / RE:FORM
Captured by Matia Holm, this editorial campaign showcases the sharp architecture and refined utility of the I AM collection.
Set within the brand’s active atelier, the imagery focuses on precise tailoring, clean structural lines, and purposeful design. Worn by the founder, each sleek piece embodies a modern approach to power dressing, where individuality meets quiet confidence. A focused look at structural sophistication and the continuous evolution of I AM.
I AM / LONGEVITY
The collection explores movement through a refined, minimal lens. Streamlined silhouettes, sculpted proportions, and functional details come together in pieces designed for both performance and everyday wear. The collection balances ease and structure, creating a wardrobe that feels considered, versatile, and effortless in motion.